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David Davies
was the LM Radio Station manager from 1947 when it began commercial
broadcasting until he retired to England in 1969. He cut his teeth in
broadcasting as a young man in the 1930's working for Radio Luxembourg
whose programmes were provided by the International Broadcasting Company
(IBC) of London. In the later part of the 1930's David became chief
announcer on Radio Normandy which was one of a number of English
language stations owned and operated in France by the IBC. When France
was invaded by Germany, Radio Normandy staff were evacuated and David
joined the Royal Air Force. He was deeply involved in British Forces
Radio throughout the Middle East helped develop stations in cities such
as Cairo and Beirut. In 1947, Colonel Richard Meyer of Davenport and
Meyer Pty Ltd, the recently appointed management company for LM Radio,
offered David Davies the job of chief announcer and station manager,
based in Lourenco Marques.
David had the distinction of being the first commercial radio announcer
in Southern Africa. He became known as Mr LM Radio for it was David who
developed the distinctive and popular music style for which the station
was known. David will probably be remembered most for his Sunday night
"Your LM Hit Parade" and for his evening closing message to the
tune of the Goodnight Waltz. He presented many of the programmes aired
over the years. In the sixties, apart from the Sunday night lineup,
David also presented "In the Mood" and co-hosted "Special Occasion" with
Evelyn Martin. He was a hard task master and expected excellence from
his staff. It was through his drive and inspiration that LM Radio
flourished and became a model for music radio broadcasting. David made sure that LM kept up with
the best pop stations in the world. He would visit stations in the USA
and Australia to see how it was being done over there. It was at David's
instigation that LM first used jingles in 1964. These were produced and
recorded by Dan Hill in Johannesburg. Later on David had jingles made in
the USA by Memphis based Pepper Tanner company. These were regularly
updated and were heard on the station until the early 1970's. Many
announcers who started out on LM Radio went on to have successful
careers in South Africa and abroad... which says a lot for the standard
of training they had.
After retiring from broadcasting, David and his wife Brenda returned to
England, his country of birth where he spent his final years.
He died of cancer in the UK on 17 Jan 1974 aged 59.
David ended his programmes with "Now this is David Davies bidding you
adios, wishing you all the best of luck and to you and to you and
especially to you, vaya con Dios".
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